Aston Martin logo evolution

By David Airey

Aston Hill Climb

Founded in 1913 by Robert Bamford and Lionel Martin as ‘Bamford & Martin Ltd.’

1914 saw the birth of the name ‘Aston Martin’ following one of Lionel Martin’s successful runs at the Aston Hill Climb in Buckinghamshire, England.

Aston Martin logo 1921
1921-1926

Financial problems plagued the company over the next decade with the business forced to close in 1925 only to be rescued by a group of investors in 1926, forming ‘Aston Martin Motors Ltd.’

One year later, the AM monogram was replaced with the iconic Aston Martin wings.

Aston Martin logo 1927
1927

Aston Martin logo 1930
1930

Aston Martin <a href= …read more

Source: logodesignlove

Color Works

By David Airey

Color Works

Color Works: An Essential Guide to Understanding and Applying Color Design Principles is a useful looking colour resource that was co-authored in 2013 by Eddie Opara and John Cantwell.

Within each chapter, illustrated case studies look at iconic projects that have used colour for impact. Essays are written by designers including Stefan Sagmeister, Tony Brook, Brian Collins, and Paula Scher.

“Any color is good, as long as you’re consistent. There are no ugly colors; there are only ugly colors …read more

Source: logodesignlove

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